Trademark Assurance is your ultimate partner to secure your mark globally

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Featured Blogs

05/14/2023

How to Register a Trademark in the US: A Step-by-Step Guide

Imagine this scenario: a local coffee shop creates a unique coffee blend called "Bold Brew" that quickly gains popularity. Soon, a competitor in the area starts offering a blend...

Chester McIntyre
06/06/2023

A Guide to Trade Mark Registration in the UK

A trade mark is a unique intellectual property that represents a business through recognizable signs, designs, or expressions...

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Andrew Scott
06/13/2023

Comprehensive Guide to Trademark Registration in Canada

When a trademark is used in Canada without formal registration, the owner still has rights under “common law.”

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Paul Catchings

Recent Blogs

11/13/2024

How to Sell Textbooks on Amazon: A Complete Guide

Selling textbooks on Amazon can be a profitable endeavor, especially for students or businesses looking to resell used or new textbooks.

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Amber Davis
11/02/2024

Does Proper Capitalization Impact Copyright Protection?

Copyright law can be tricky, especially with the technicalities surrounding written works. One area that often raises questions is whether...

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Benjamin Newton
10/25/2024

Using Color in Patent Drawings: A Guide to Getting It Right

Patent drawings play an essential role in the application process, visually illustrating an invention’s features, functionality, and intricate details.

Lewis Harris
10/14/2024

When Fried Chicken Clashes with High Fashion: The Costly Lesson of Louis Vuitton v. Louis Vuiton Dak

In the world of trademarks, protecting a brand’s identity is crucial to maintaining its reputation and value. A notable example is the legal battle between...

Eliza Erickson
10/03/2024

McDonald’s vs. Hungry Jack’s: The Battle of the Big Burgers

In the fast-food world, few trademarks are as iconic as McDonald’s “Big Mac.” Known globally, this burger is not just a menu item but a symbol...

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Nico Mayer
09/17/2024

9 Brand Measurement Metrics for Maximizing Business Profitability

In the competitive landscape of today’s markets, building a strong, profitable brand goes beyond a recognizable logo or a catchy slogan.

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Rowan Ward
09/07/2024

How Online Trademark Monitoring Can Prevent Brand Infringement

In today’s digital world, brands face constant exposure to new markets—and potential risks. The rise of e-commerce, social media, and...

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Kinley Holder
08/29/2024

How to Avoid and Effectively Respond to Trademark Office Actions

When applying for a trademark, one potential obstacle is an office action—a formal letter from the trademark office outlining issues or...

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Kevin Irvin
08/19/2024

The Importance of a Trademark Clearance Search

When it comes to building and protecting your brand, one of the most crucial steps you can take is conducting a trademark clearance search.

Charlie Todd
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News & Events

11/11/2024

KFC Sues Church’s Texas Chicken Over “Original Recipe” Trademark Dispute

On November 11, Yum! Brands’ KFC took legal action against Church’s Texas Chicken, filing a federal lawsuit that accuses its fast-food rival of trademark infringement for using...

Tom Rivers
10/31/2024

Google Prevails in UK Trademark Dispute Over YouTube Shorts

In a recent decision, London’s High Court ruled in favor of Google, dismissing a trademark lawsuit brought by Shorts International over YouTube’s...

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Sam Roberts
09/30/2024

Snap Wins Trademark Dispute for ‘Spectacles’ AR Glasses

In a recent legal victory, Snap Inc., the company behind the Snapchat app, successfully challenged the U.S. Patent and Trademark Office's...

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Alex Monroe
09/12/2024

Google Faces Trademark Lawsuit Over ‘Gemini’ AI System

Alphabet’s Google is facing a trademark infringement lawsuit filed by Gemini Data, a small AI company based in San Francisco, over...

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Rachel Lane
08/22/2024

Vans and MSCHF Settle Trademark Dispute Over 'Wavy Baby' Shoes

Vans has reached a settlement with Brooklyn-based art collective MSCHF, ending a high-profile trademark lawsuit over the group’s “Wavy Baby”...

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Laura Green
09/25/2024

HP and Wex Settle Trademark Dispute Over ‘Wex’ Branding

HP Inc. and Wex Inc. have reached a settlement in their trademark dispute concerning HP’s use of the “Wex” name for its software platform.

Emma Davis
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